Registering a Domain
A domain name provides an online identity and contact point for your business or organization. Marketers are so aware of the monetary value attached to names and their use on the Internet, domain name buying and selling has become a business in itself; some coveted domain names have been sold for more than a million dollars.
It’s not surprising, since domain names help build brand recognition in the same way that a business name or product name can. And, considering how people use the Internet – often guessing an address based on a company name or product – a well-chosen domain address can increase an organization’s website traffic and in turn, impact their bottom line.
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