Good Domain Name

Choosing and registering a domain name is a simple and inexpensive marketing action. But it has profound consequences. Because it is so simple to do, many companies make some basic mistakes. Here's a short workshop to get you back on the rails.
Domain names were invented to avoid having to remember a string of numbers when we want to go to a web site or email someone. Names are much easier to remember than numbers. Most computers connected to the Internet are identified by a unique number called an IP address (for instance, 213.253.19.32 - that's our current IP address). IP addresses are neither intuitive (they don't correspond to a geographical location) nor easy to remember. If you type the IP address into the URL bar of your browser you will be taken to the web site it relates to. As well as being hard to remember, however, IP addresses are also FIXED (i.e. if you change web hosting companies you'll need to get a new IP address for your site).

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